Sunday, 20 April 2014

Evaluation: Question 5 - How did you attract/address your audience?

Evaluation: Question 4 - Who would be the audience for your media product?

My Questionnaire showed me that for the small percentage that purchased music magazines, the reason for that was a STRONG INTEREST IN MUSIC. So this showed me that for my music magazine I was not to challenge the conventions too much because that risks losing the small percent that read the music magazines.

The factors that would have considered the people who took my questionnaire to purchase a music magazine are:

  • Less text
  • More Images
  • New Artists

This underlines the changes that I had to make when producing my music magazine to make it more appealing and convince more people to purchase my magazine.

The reasons that people aren't purchasing music magazines according to my questionnaire are:

  • Too much text
  • Boring
These reasons are related to the reasons that would consider the people to purchase music magazines, too much text related to less text and more images and new artists related to boring because they are bored of seeing the same artists on each issue.

The most preferred platform to read music magazines is:

  • Laptop/Computer
This suggests to me more of a teenager to young adult audience would be appropriate for my music magazine because of the use of technology which inspired me to use a QR code on my double page spread.


XXL reader profile

This is the reader profile for XXL magazine that distributes rap magazines. This can help me get an idea of what type of reader profile and target audience read rap magazines.

This shows me that it is mostly males between the age of 25-29 that read rap magazines. This would be slightly different for my music magazine because I would have changed my age range to 18-25 because of the fact that younger people completed my questionnaire and this reader profile shows that young adults mostly read rap magazines.



My reader profile for my magazine would be:

  • Gender - Male
  • Age - 18-25
  • Income - Minimum wage
  • Ethnicity - Caucasian
This reader profile is information from my questionnaire and also what I know about the typical audience of rap magazines and brought them together to create the profile. This is who the audience are most likely to be because of the results of my questionnaire and also because I have seen people in shops around the boundaries of the profile I made purchasing rap magazines.


Evaluation: Question 3 - What kind of media institution might distribute your media product and why?

Due to the fact that none of the publishing companies on the list published any rap magazines, I have had to think of factors that would make any of the companies considering publishing my music magazine.

Evaluation: Question 2 - How does your media product represent particular social groups?

In the above video you will see Eminem wearing a hooded top and t-shirt, the mise en scene from this video matches the same from my music magazine. I have used just a black t-shirt on the front cover and hooded tops on both my contents page and double page spread.

After reading several articles from rap magazines there is no particular colloquial language that I could identify, that particularly reflect the audience that rap magazines have. I have used colloquial language in my article for the double page spread, this is because I needed to use terms that were relevant to the audience and terms that they would will understand. I have a blog post on my double page spread article which is proof of my use of colloquial language. The only other use of colloquial language is the quotations on my front cover.


The social group of the genre is rebellious people, there is no specific age group but people who like to rebel to what is going on in society. This is why they enjoy the genre because rappers are very controversial and will say anything in their songs. The group enjoy the arrogance of the artists and dress the same way as the artists (i.e hooded tops, t-shirts etc.) so I needed to show how my magazine can relate to the social group of the genre.

My artists are all dressed the same way as the artists on other magazines, my front cover artist is wearing a t-shirt and both my double page spread and contents page artists are wearing hooded tops. This is so that the magazine embraces the social group. I have also presented the artists on my magazine in the same way as the other rap artists, with either an arrogant or blank expression on their face. This is used across the genre and because this is the way that the artists are stereo typically portrayed.

My headline on my magazine front cover KC Purta "No one saw me coming" represents the social group because my questionnaire revealed that the audience want new artists. So I have created this artist for the purpose of my music magazine, also using an artists name followed by a quote is a recurring theme in rap magazines. As it is used for the headline in most of the magazines. As you can see on this magazine where the headline is Kanye West "I am rap".

Evaluation: Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Thursday, 3 April 2014

Double Page Spread - Article

Mick Hick is the name on the fans lips as he has burst onto the scene and took the rap world by storm. The young rapper has released his first album (Farm Life), trended six times on Twitter, dominated iTunes and has appeared in venues around the world since his debut release in February last year. We asked how the transition has been from stacking shelves in Parry's to the world stage "It's not been easy I didn't even expect to have my demo listened to but I got a call from K.Winny and he said we started recording within the next week. I just told my boss i'm gone and now here I am." Since the release of the album Farm Life it has become the most bought rap album and the second most bought album in 2013 completely revolutionising the genre and putting rap back on the map. We needed to find out the inspiration behind such an influential album "There is nothing special about the way that I wrote the album, the area I lived in inspired me because I seen some mad sh*t and that is the source of what has been called the aggressive lyrics that I use. Nobody really gave me a chance so I took that anger and put it to paper."All the fame and fortune don’t come without contraversy and for this scouse rapper that happens to be the recent comments made by concerned parents about the content of Hick’s songs and the effect they have on their children. Campaigns out the arists house protesting for mick hick to remove anything that can be considered offensive from his current and future music. Mick Hick speaks out for the first time about the comments “it’s hard to ignore it when I wake up and see crowds of angry people protesting outside my house. But it doesn’t bother me because they are using my music for their inability to parent their own kids. I ain’t changing my music for anynody it is the only way I can express who i am. the only reason they are complaining is because they can’t do their job, if they don’t like what’s in my tracks then they can stop their kids from listening. it's the hardest profession in the world I wouldn't advise anyone to become an artist unless they was ready, because this is the sh*t i have to put up with.”  Inspirational words from one of the prodigies of the genre it is no 50 Cent and Ja Rule level but it has managed to reach national news and bring more drama to an already contraversial genre. His first appearance of the year will be at V festival and we asked the man himself on the festival "It's my first appearance of the year so it sets the benchmark so i'm feeling the pressure. Also to be the only rapper appearing is just a credit to myself and tells me that i'm doing something right, i'm just gonna go out there and hope they like my new material." The pressure is going to be huge for Mick Hick if he plans on replicating the form that made him become one of the most sought after artists of 2013. We spoke to manager Connor Burgess on how he is going to make sure the rapper isn't going to become a forgotten soul "It's my job to make sure that he is constantly busy, check he isn't slacking and to keep him the name on everyone's lips. I have organised a tour for this year both national and global because we need to get his name popping in the states. He is currently working on his second album and we need to make sure it doesn't flop, I'm as surprised as anyone that he is close to completing another album after releasing his debut album earlier in the year; he's just got a gift for it. There are rumours that have been circulating around the press is the collaboration of Mick Hick and the greatest rapper of the generation and the most successful white rapper Eminem. A potential master and prodigy single, we didn't hesitate to see if there was any truth in the rumours "Eminem? That would be sick wouldn't it? I'm sorry to say there is no truth in it. I've had no contact with Eminem but if he would be up for it and Eminem if you are reading this hit me up." Mick Hick is starting to become one of the most talked about rappers in the industry and Acapella are expecting big things from the scouse rapper. it wouldn’t be surprising if this is something that if this is a subject that will remain with the fans throughout the year, and especially not surprised if this turns out to be true. 2014 is certainly going to be the defining year for this rapper.