Types of data

Types Of Data

There are different types of research that can be carried out the two methods are qualitative and quantitative research. The data that you collect can be both primary and secondary depending on where the information came from.

Qualitative Research

• Qualitative research is where more open questions are asked to get a more detailed answer to your questions.
• This type of research helps you understand thoughts and opinions of the people you are interviewing to aid further decision making.
• Qualitative research is used to develop a hypothesis you have already conducted and can be used to help generate ideas and identify needs of an target audience.
• This research is traditionally carried out through either one on one interviews or in focus groups.

Quantitative Research

• Quantitative research is where closed questions such as yes or no questions are asked to gather statistics and get an idea about the general consensus of how people think.
• This data can be used to offer validation on what you think you already know.
• The data can measure the satisfaction of the target audience and determine the average price that customers would purchase a music magazine.
• Both the types of research can be combined to find the most accurate and effective results.

Primary Data

• Primary data is when you conduct your own research manually making it unique and relevant to your research, this is original data.
• The advantage of this data is that you can address specific research issues because you are the one finding the data.
• There is no chance that the data will be outdated which can be a problem with secondary data because you will be finding this data at the time that you need it.



Example of  music magazine article

• The most popular ways of collecting this data are surveys, interviews and focus groups.

Survey

Secondary Data

• Secondary data is data that has already been conducted in the past and collected for another purpose.
• The data might not be relevant to your research and can also be outdated.
• You can get this type of data from sources such as newspaper and magazine articles and internet websites.
• Secondary data is less time consuming than primary data and can support findings of primary data, and you can use secondary data to compare with primary data results.