Magazine Terminology
In order to fully be able to analyse two magazine covers from different genres I need to know all the magazine terminology to do this. I am know going to go through all the terminology I need to know. The reason my first annotation is before this post is because i was absent one lesson.
Copy - This is the main text on the front cover.
Strap line - This is a memorable and catchy phrase that is recognisably associated with the brand.
Buzz words - Short, engaging words used to attract the target audience, examples of this are "wow" and "exclusive."
House Style - A magazines distinctive house style which is unique to the magazine.
Pugs - These can be the price of the magazine, the logo or a promotional offer; they are placed at the top left and right corners of the page which are known as the "ears."
Banner - This is text that is on a coloured background to stand out.
Puffs - Promoting features inside the magazine in colourful boxes.
Slogan - The magazines motto.
Masthead - The title of the magazine.
Caption - Small description of the image on the front cover is.
Headline - The magazine's main story.
Sell lines - Text on the front cover that helps sell the magazine to the audience.
Anchorage text - This is text that helps describe the meaning an image.
As you can see here this music magazine has the following:
- Masthead (NME)
- Pugs (Logo)
- Headline (Arctic Monkeys)
- Sell Lines (The 10 best punk bands)
- Anchorage text (On the third album that changed them)
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